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Below please find the second quarter update from the Natural Stone Council (NSC) including updates on branding and sustainability.
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In previous years the Genuine Stone brand has been
promoted in print publications. While this strategy has been effective in
increasing the visibility of the brand, the current budget is unable to sustain a
sufficient presence. Therefore, the board has decided to take a different approach
and put the media dollars into search advertising.
Search, also known as pay-per-click (PPC), will help to
increase website traffic to www.GenuineStone.org and will target those
currently seeking information on Natural Stone. As the name suggests, we only pay for the ads when they are clicked, making it an efficient and affordable form of media.
The campaign launched on May 1st and generated 265,206 impressions and 1,634 clicks to the website.
Below are some key statistics from the website for the month of May. These statistics include both visitors who clicked on a PPC ad and those who came on their own.
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GenuineStone.com Stats
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Month (05/01/10 to 05/31/10)
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Visitors
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2,551
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Actions
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10,295
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Average Actions per Visit
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4
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Average Time per Visit
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2min 48sec
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Most Popular Pages (in order of popularity)
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About Genuine Stone, Home, Landscaping, Types of Projects, Residential Exterior and Stone and the Environment
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Top Five Locales of Visitors (in order of popularity)
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U.S, Canada, Italy, India and Spain
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Top Five Locales of U.S. Visitors (in order of popularity)
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CA, TX, NY, FL and PA
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Top Search Terms
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genuine stone, genuine stones, travertine stone, landscaping stones, stone veneer, natural stone, natural stone council and landscaping rocks
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